ShelfSense: Stories Behind Our Stuff
ShelfSense: Stories Behind Our Stuff is where Cynthia Barstow brings together natural products change-makers sharing their stories with younger generations, so together they can help make sense of what’s on our shelves. Along the way, they reveal how the choices we make — from food to fashion, beauty to beverages — impact our health, our wellness, and our planet.
ShelfSense: Stories Behind Our Stuff
What's Up with Functional Fungi?
Mushrooms are moving off our plates and into our coffee, protein powders, and daily wellness routines. In this episode of ShelfSense, Cynthia Barstow digs into the booming mushroom dietary supplement trend with Sandra Carter, founder of OM Mushroom, and Gen Z fitness enthusiast Neo Paradis. Together, they explore why functional fungi are suddenly everywhere, what benefits they promise, and how this hot trend is reshaping the wellness market.